Blizzak Winter Tire Technology - 3D Zig Zag Sipes

The Importance of Winter Tires

If you’ve ever made the mistake of getting the mail in your house slippers when your driveway is covered in snow and ice, you probably already know the importance of traction and grip. Unless you want to ice skate – and potentially take a tumble – it’s better to trade out your regular shoes for snow boots made for the elements. The importance of grip and traction holds just as true when it comes to the tires on your car, truck, SUV or minivan! When winter hits, your vehicle needs a set of tires that were designed for the cold, snow, and ice. It needs a set of Bridgestone Blizzak tires.

Unlike all-season tires, Blizzak tires have advantaged technology created specifically for driving in snow, ice, and freezing temperatures. The unique 3D zig-zag sipe technology allows your wheels to grip the terrain, meaning you’re less likely to slip, slide, and get into a dangerous situation. Driving through a winter wonderland can be a beautiful experience, but only when you’re in control of your vehicle. This winter, regain control and enjoy a safe, snowy drive with Bridgestone Blizzak tires. Watch the following video to learn more about one piece of technology behind Bridgestone’s premier winter tires. Then stop by your nearest Tires Plus to check out Blizzak tires in person!

Video Transcription

3D Zig-Zag Sipes provide a multitude of biting edges through a series of zig zag grooves that cover the surface of the tread block. Within the tread block, the sipes are molded vertically at varying angles. These angled sipes which mesh together with a cross-hatch design, provide additional support and maintain high block stiffness when under pressure. With improved block stiffness and increased biting edges, 3D zig-zag sipe technology provides better grip in snow and ice conditions.